No Advertising, No Sales. Online marketing provides endless possibilities for promoting your business. Classified advertising is easy and effective.
Which type of advertising do you use?. Or more importantly which type do you respond to the most? Involuntary, voluntary or incentivized ads.
What is advertising anyway? Well, there are multiple definitions for this term.
an industry used to call the attention of the public to something, typically a product or service
a form of communication used to persuade an audience to take some action, usually with respect to a commercial offering, such as an item for sale or a service
a means of communication with the users of a product or service
a marketing tactic involving paying for space to promote a product, service, or cause
As you can see a search engine will give you many different answers, but the underlying theme is to have you part with your money to make a purchase or to use your time to support a cause. Basically what advertising comes down to is persuasion.
If you do further research you will find even deeper academic definitions with breakdowns that have real practical applications, such as:
What are the C's?
What are the types?
What are the principles?
What are the main features?
Certainly as an internet marketer you are more interested in the digital applications that will lead to sales. Some find pop-ups and pop-unders interesting, while others are content to surf or read emails. In any case more information on how to motivate your prospects is always useful.
Just when you think you know enough, there is always more. Yes there are some products that give you the edge. This one is definitely required reading. In order to take another view you need to get on the inside of advertising. As a matter of fact it doesn't matter what the topic or industry is. You need to do to really know.
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