Website Traffic

Website traffic is a primary component for making online sales. Volume is one thing and quality visitors is another.  There are many ways to generate views of your product.  Classified advertising, traffic exchanges, marketing portals, banner ads, email marketing, social media, SEO (search engine optimization), ad widgets, and so on.

The quality component must be at the top of your mind when choosing which venues you will use.  Today there is all kinds of software that will send bot traffic to your site.   Here you are trying to make sales, but most of your traffic is coming from click bots.  Of what value is that to you?  How is a click bot going to convert to you making a sale?

Obviously you need human traffic with a beating heart and credit card in hand.   The above mentioned resources work well for generating ad views. But keep in mind that you must be vigilant about the quality of the clicks and how they are generated.  You need targeted website traffic.  And the more organic the better.

Classified advertising gives you the opportunity to not just create an ad but a keyword relevant ad.  Of course you must now recognize that this is about the long haul. "In for a penny, in for a pound" they say.  Yes other users will see your ad in the short term (pennies).  But remember that your renewable ad will be sitting on a database accessible by the search engines (pounds) until deleted.

How many ads have you put out there but did not renew?  How much was lost?    Been there, done that.  All because of a lack of perspective!  We only get out of life what we put into it.  So even if this is just your side hustle in what is now fully a gig economy.  You must do the work to reap the rewards.

Now what are you going to do once your ad is receiving regular views? The next step is email marketing for website traffic.

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